Welcome to the next session of the “Demystifying Modern PLM” event. Our online event is a set of four webinars for manufacturing companies, engineers, contractors, and suppliers who work in a modern online industrial world. If you missed our previous session you can get the recording here: Demystify Modern PLM – Technology. In this session we will speak about how Modern PLM is impacting Sales and Marketing.
The Overall Event
In this web event the co-founders of OpenBOM™, a leading SaaS digital network-based global collaborative platform, and Share PLM, a leading education technology company, will focus on sharing their knowledge and experience of developing modern PLM systems.
These four interactive sessions will cover the Technology, Product, Marketing, and Education aspects of modern product development environments, and focus on best practices that both companies have gathered through their work with customers across the globe.
Sales and Marketing
In the past, the PLM sales were done in a boardroom during a 4 days workshop when the company was typically gathering their stakeholders and they usually listened to the presentations provided by a vendor and implementing partners. A big event was getting attention, strategy discussion, and a major decision of the company to commit to the next 5 years PLM program.
While nothing from what I just said is obsolete, there is something new in the air now. I call it the cloud mindset. This means that modern-day people like to Google everything and learn about every topic online first. Which turns the story of PLM sales upside down. People are less interested in presentations (that can be watched online anyway) and not looking at how to get a big promise for the next five years. Opposite to that companies are interested in experiencing the future products online, learning more about them, checking how they can be used, and then making a decision.
Video and Slide Deck
The recording of the webinar is in the video below:
Also, please find the slide deck we used for the presentation.
Register to the following sessions of the event
It is not too late to register for the other 2 sessions of the OpenBOM Share PLM event. Please navigate to the following link to register.Conclusion
We are excited to share our knowledge and experience in the development of modern PLM systems together with our partners and colleagues from Share PLM.
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